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Penny Carroll

Penny Carroll

Writer & Editor

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Penny Carroll

Need a little help telling your story? Allow me…

I’m a writer and editor with more than 15 years’ experience crafting sparkling copy, dreaming up compelling content and fine-tuning features for some of Australia’s top publications. Telling stories – minus the cliches – is what makes me tick, so whether you’re a busy editor in need of a sharp writer or a small biz owner who needs words that work hard, I’ve got you covered.

From feature writing to proofreading, find out how my services can help you.

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Take a scroll through my latest articles and copywriting projects.

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  • “Penny has been helping morey media with writing and subbing support for the past two years. We call her the magician because she turns things around quickly, efficiently and the changes she makes always make the work sing. I can’t recommend her highly enough.”
    – Jane Morey, founder and owner, morey media
  • “Penny Carroll is a godsend. No exaggeration. She’s a brilliant contributing writer for Australian Women’s Health who delivers work that requires little editing, which, when you consider her background as a magazine editor and subeditor, isn’t a surprise. She understands our brand and brings a unique voice to our pages, not only through her writing but through her original story ideas. If she gets too busy and I can’t book her anymore, because you’ve read this public declaration of my love for her work, I’m coming after you. Jokes. (Not really…)”

    – Lizza Gebilagin, deputy editor of Australian Women’s Health
  • “Working with Penny as the subeditor on our publications (Queensland Homes, Holidays for Couples and Queensland Brides magazines) has been a real game-changer for us. She elevates our stories, which range from lifestyle, interiors, fashion and travel, and gives us confidence that every issue is of the highest quality.”

    – Natalie Bannister, editor of Queensland Homes and deputy editor of Holidays for Couples,
    Graphic Publishing

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Ah well, it’s not exactly Lover’s Lane, but wa Ah well, it’s not exactly Lover’s Lane, but walking up Bald Rock (in the rain, no less) is definitely heart racing! My take on this little-known wonder in today’s @escape.com.au 💚 #escape #hiking #baldrocknationalpark #tenterfield
A blur of love for this girl, who I’ve known sin A blur of love for this girl, who I’ve known since we were singing our way through high school. Now she’s knocking ‘em dead at the Opera House 🤩🌟⭐️ @marissasaroca #rent
Annual reminder: there’s no pride in genocide 🖤💛❤️ #changethedate #abolishthedate #endcolonialism
I got so much out of writing this story, which app I got so much out of writing this story, which appears in today’s @bodyandsoul_au. I spoke with five very different spiritual leaders and was struck by how similar their stories were - it’s been a year like no other, but connecting with community as a balm for anxiety and finding peace in nature were common themes. And I had to laugh when Bhante Akaliko, a Buddhist monk, told me that he had no idea about the panic buying until people started offering him toilet paper on his daily alms! I also loved his point that we don’t get to choose when life throws us a curveball - only to see it as an opportunity to grow if we choose. Lots more wisdom like this in the article- would love to hear your thoughts if you read it 🙏
I’ve been working on a new direction this year - I’ve been working on a new direction this year - a pivot, if you will. I’m now excited to be offering structural editing for fiction as part of my repertoire (and in a few months, I’ll be ready to offer copyediting for fiction and non-fiction books, too). 

While I’m building up my experience in this area I’m offering reduced rates for full and mini structural edits, so if you’re a budding author (or know someone who is!) and you’d like some insightful and sensitive feedback on your manuscript before self-publishing or approaching publishers, get in touch! 📖📚✏️
📷 @reneelouisaphotography
© Penny Carroll